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The Hero Promise

Blending luxury and authenticity is at the core of what we do and ensures a memorable experience at premium quality.

- Adam McEwan, CEO and Founder

UNIQUE

We create unique experiences

Hero adventures break away from standard expectations of what a destination has to offer. From the endless dunes of Dubai to the heritage-filled canyons of AlUla, our experiences go beyond check-box tours and are designed to delight and immerse you fully in your experience.

SUSTAINABLE

We create sustainable adventures

When you explore with us, you’re not just travelling through the destination but also giving back to it. Our sustainable practices preserve nature and promote authentic culture and heritage. Travel knowing that you are respecting the land and making a positive difference.

MEANINGFUL

We create meaningful journeys

Hero journeys offer a window into a slice of Arabia. We reject inaccurate cultural representations of destinations and instead craft experiences true to the destination's history. Every journey is designed so you can take away learnings and lifelong memories.

United Arab Emirates

The UAE is where our journey began—our Hero home base. From authentic safaris to breathtaking balloon flights, this is where adventure takes flight, and unforgettable experiences are born.

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Saudi Arabia

Saudi Arabia is our first beyond-borders expansion. In AlUla, we lead travellers deep into the heart of history, where ancient civilizations come alive on immersive cultural and historical journeys.

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Destination Development & Consulting

Captivate the hearts and minds of every traveller who steps into your destination. The Hero Experiences Group crafts extraordinary adventures that bring your landscapes and heritage to life, turning them into immersive cultural journeys and showcasing the true essence of your destination.

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Hero Events

From world-class corporate events and product launches to unforgettable weddings and lavish parties, we bring your outdoor event dreams to life. With a passion for creating breathtaking experiences and seasoned know-how, we’ll help you host an event that people will talk about for years to come.

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Education

Step outside the classroom and into a world where learning comes alive. We empower educators to transform lessons into hands-on experiences, building skills, confidence, and unforgettable memories. Ignite classroom concepts in the great outdoors and inspire your students with a lifelong love for nature and learning.

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