Hero adventures break away from standard expectations of what a destination has to offer. From the endless dunes of Dubai to the heritage-filled canyons of AlUla, our experiences go beyond check-box tours and are designed to delight and immerse you fully in your experience.
When you explore with us, you’re not just travelling through the destination but also giving back to it. Our sustainable practices preserve nature and promote authentic culture and heritage. Travel knowing that you are respecting the land and making a positive difference.
Hero journeys offer a window into a slice of Arabia. We reject inaccurate cultural representations of destinations and instead craft experiences true to the destination's history. Every journey is designed so you can take away learnings and lifelong memories.
We’ve come a long way, and we have a long way to go. Join us on our journey.
CEO and Co-Founder
Hero since the very beginning (September 2012)
Leading a team of strong leaders and talented employees to be part of one of the most successful travel experience providers in the region.
“I’ve traveled to 138 countries”
COO and Co-Founder
Hero since the very beginning (September 2012)
An ever-changing role, from ensuring smooth operations for flawless guest experiences to mentoring and supporting other passionate people in the team.
“I used to be a goldsmith. I like to think that’s why I can be so creative.”
CCO
Hero since March 2024
Supporting Sales and Marketing to propel the growth trajectory of the company’s existing and new products while keeping the guests at the heart of our business.
“I have travelled to more than 90 countries AND speak three languages”
CFO
Hero since October 2022
Warren is a key person in the company’s spur decision-making while finding new ways to keep growing.
“I love trail running and being in the outdoors, as long as I can find my way back to civilisation!”
Group Business Controller
Hero since September 2023
Identifying and pursuing opportunities in destinations all over the world where Hero Experiences Group can go and make a difference.
“I only wear white shirts.”
General Manager of Platinum Heritage
Hero since the very beginning (September 2012)
Overseeing the daily management of the UAE’s leading desert safari provider to ensure that every guest walks away with a memorable experience, feeling like a HERO.
“I played in the German women's soccer league.”
Director of Flight Operations
Hero since September 2019
Managing our hot air balloon maintenance, crew training, flight operations and ground operations in UAE and KSA. Yosh is also our Chief Pilot for our hot air balloons.
“I am the first Japanese hot air balloon pilot to fly in Australia, Kenya, Tanzania, Myanmar, UAE and the KSA.”
Group Director of Aviation Project
Hero since July 2020
Overseeing the standardisation and effectiveness of all aviation safety and compliance practices, combined with the project management of all aviation projects.
“I am the Old Cadet Champion of Morocco in Surfing from 2003-2004.”
General Manager of Hero Experiences Group in Saudi
Hero since April 2022
Overseeing the day-to-day operations in Saudi Arabia and helping ideate and conceptualise exciting new products for each brand.
“I developed and owned a radio station in New Zealand with over 40 presenters. I’m also a psytrance DJ on the weekends.”
Group Special Project Manager
Hero since the very beginning (September 2012)
Contributes to cultural preservation efforts, fosters a happy work environment and delivers great guest experiences.
“I moved to the UAE in 1997 and used to work in construction and hospitality.”
Founder & Consultant for Absolute Adventure
Hero since June 2023
Paul uses his experience to curate unique adventures and inspire staff to achieve excellence.
“I’ve lived in Dubai for 42 years, like to collect watches and have a burning passion for helping the less fortunate.”
Group Head of Marketing
Hero since February 2018
Giulia implements dynamic and creative marketing strategies that contribute to the bottom line by leveraging a mix of traditional and digital channels.
“I am a spirited wanderer who called five different countries home in the last 12 years. I am also an avid scuba diver.”
Group Head of Partnerships & Events
Hero since October 2014
She guides a motivated team towards achieving revenue targets while fostering internal camaraderie and external customer relations.
“Here’s a few! I’m a yoga teacher. I speak four languages. And, in high school, I played the bagpipes.”