The Hero Promise

Blending luxury and authenticity is at the core of what we do and ensures a memorable experience at premium quality.

- Adam McEwan, CEO and Founder

UNIQUE
UNIQUE UNIQUE

We create unique experiences

Hero adventures break away from standard expectations of what a destination has to offer. From the endless dunes of Dubai to the heritage-filled canyons of AlUla, our experiences go beyond check-box tours and are designed to delight and immerse you fully in your experience.

SUSTAINABLE
SUSTAINABLE SUSTAINABLE

We create sustainable adventures

When you explore with us, you’re not just travelling through the destination but also giving back to it. Our sustainable practices preserve nature and promote authentic culture and heritage. Travel knowing that you are respecting the land and making a positive difference.

MEANINGFUL
MEANINGFUL MEANINGFUL

We create meaningful journeys

Hero journeys offer a window into a slice of Arabia. We reject inaccurate cultural representations of destinations and instead craft experiences true to the destination's history. Every journey is designed so you can take away learnings and lifelong memories.

Discover our destinations

United Arab Emirates

The UAE is where our journey began—our Hero home base. From authentic safaris to breathtaking balloon flights, this is where adventure takes flight, and unforgettable experiences are born.

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Saudi Arabia

Saudi Arabia is our first beyond-borders expansion. In AlUla, we lead travellers deep into the heart of history, where ancient civilizations come alive on immersive cultural and historical journeys.

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Services
Destination development & consulting

Destination development & consulting

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Events

Events

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Education

Education

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Partners

Start Your Hero Journey Here

Whether you're looking to book an experience, partner with us

or explore your Hero ideas, we'd love to hear from you.

Get In Touch